Chinese New Year Campaign for Wells Fargo

Wells Fargo Chinese New Year Parade Floats Design

Art Installation, Asian American, Multicultural

Big Idea: Protecting the Nest. The future is blessed.

Known for its diligence and determination, the rooster works hard every day to provide for others. He is a strong, attentive leader whose daily purpose is to support and protect his family. Here a rooster and hen carefully look after their young chicks, who cheerfully look forward to a festive and prosperous Year of the Rooster.

Part of my Design development (2D- 3D sketches)

Float showed in San Francisco, Chinese New Year Parade, 2017

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