Brawny Women

Agency: Cutwater

Role: Freelance Art Director
ECD: Chuck McBride
ACD/AD: Gong Liu
CW: Jay Brockmeier
CW (Social): Sarah Bengard
AD (Social): Mike Butler

For International Women’s Day and Women’s History Month, We changed the Brawny Man to the Brawny Woman to encourage gender equality. The#StrengthHasNoGender campaign showcases woman giants from past to present who have challenged the gender stereotypes.

Brawny Paper Towels: #StrengthHasNoGender Announcement Video from Cutwater on Vimeo.

Brawny Paper Towels: Dr. Valerie Montgomery Rice #StrengthHasNoGender from Cutwater on Vimeo.

Brawny Paper Towels: Linda Alvarado #StrengthHasNoGender from Cutwater on Vimeo.

Brawny Paper Towels: Swin Cash #StrengthHasNoGender from Cutwater on Vimeo.