“Born in Nature.” Barilla Pasta

Challenge: Find a creative solution that reminds people about Barilla Pasta and its organic ingredient. 

Insights: Different shapes of pasta gives people different fun experience with their meal. It’s a simple idea that imagenates these fun shaped pasta as ainimals in the nature.

Solution: By showing the symbolic classic of pastas through different nature background and some illustration, we’ll remind people that we should enjoin the little things in life, like treat yourself a nice and delicious meal..